Management Team

 

MR. RICHIE CAO SHI XUAN

Director , Sunrich Integrated Sdn Bhd Group

Mr Cao joined the Group in January 2016 and he is responsible for the performance of the Group’s business units in China and the development of synergistic businesses in the Asia Pacific region.

Mr Cao has more than 20 years’ extensive experience in large scale real estate projects, financial investment, crisis management, IT, mass media and in the energy industry. He held senior positions in sizeable private and state-owned companies in Taiwan and China and his areas of expertise is in strategic planning and implementing of sophisticated plans. He also has wide experience in working with government bodies.

Mr Cao holds an Executive Master of Business Administration from National University of Singapore and an Executive Master of Business Administration from Huazhong University of Science and Technology, China.

 

MR. ROBERT LIM ENG THIAM

Director - Sales ; Sunrich Integrated Sdn Bhd Group

Mr Lim is responsible for exploring new business opportunities in the Asia Pacific regions and Mr Lim is also the Chief Operating Officer in the Group’s China businesses including tyre re-treading/new tyre sales as well as biomass power plant.

Mr Lim has more than 20 years of experience in the environmental and water industry, and held various key management positions in Hyflux Ltd, a world leading water company.

Mr Lim holds a Diploma in Mechanical Engineering from Ngee Ann Polytechnic and a Masters of Business Administration from University of Leicester.

 

MR. CHIN HON MENG

Director - Manufacturing for
Sun Rubber Industry Sdn. Bhd.

Sun Tyre Industries Sdn. Bhd.

Saiko Rubber (M) Sdn. Bhd.

Gulf Rubber (M) Sdn. Bhd.

Mr Chin is responsible for the operations of both Saiko Rubber (M) Sdn Bhd and Sun Tyre Group based in Malaysia. He has more than 24 years’ experience in tyre retreading and compound manufacturing industries.

Mr Chin joined Sun Rubber Industry Sdn. Bhd. as the General Manager of Manufacturing in 2001 and has been in-charge of manufacturing, quality management and research & development activities.

Mr Chin holds a Master of Business Administration from Universiti Malaya; a Bachelor of Science majoring in Chemistry from Universiti Sains Malaysia and a Diploma in Rubber Technology from the Plastics and Rubber Institute of Malaysia. 

MR. LAWRENCE CHEN TSE CHAU

Assistant Group Financial Controller ; ecoWise Holding Limited

Mr Chen joined the Group in August 2016 and is responsible for the supervison of the Group's financial reporting, management of the finance team, compliance with listing and regulatory requirements, and review of internal controls. He has more than 8 years' experience covering auditing and accounting in the commercial, manufacturing sectors and public accounting.

Mr Chen is a member of the Association of Chartered Certified and a Chartered Accountant of Singapore. He also holds a Bachelor of Science Degree in Applied Accounting from Oxford Brookes University and Diploma in Marine Engineering from Singapore Polytechnic.


MR. DEREK NG YEONG HOCK

Asst. Group Financial Controller, Sunrich Integrated Sdn Bhd

Derek Ng joined the SRIT Group of companies as Assistant Group Financial Controller in August 2015.  He currently assists the Group Financial Controller with the management of the Accounting and Financing functions.

Manufacturing Team

MR. MELVIN KHAW CHEAH JUEN

General Manager, Sun Tyre Industries Sdn. Bhd.

Mr Melvin Khaw has good retreads technical and tyre services experience from world’s leading retreads and new tyre brand. He has more than 10 years of experience in management position before he joined Sun Tyre Industries in 2012 as General Manager. Presently, he is responsible for the Management of Sun Tyre Industries manufacturing operation and Technical Sales & Service of Retreading Franchise.

MR. LIM PENG KIAT

General Manager, Sun Rubber Industry Sdn. Bhd.

Mr. Lim is responsible for the organizing, planning and controlling of both Sun Rubber and Saiko Rubber manufacturing operations. He has more than 28 years experience in the rubber & manufacturing sector of which 16 years of his experience is in the management position in the Research & Development office.

Mr Lim holds a Diploma from the Rubber Institute of Malaysia.

MR. TONY CHEW

Asst. GM – Quality Assurance / Research & Development , Sunrich Integrated Sdn. Bhd. and subsidiaries

Mr Tony Chew is responsible for the Quality Assurance & Control of Sun Rubber Industry Sdn. Bhd., Saiko Rubber (M) Sdn. Bhd. & Sun Tyre Industries Sdn. Bhd.  He has vast experiences in the ISO 9001 QMS,  ISO/TS 16949, product certification & green product compliance such as RoHS, REACH & HSPM QC 080000.  He holds an honors degree in Chemistry from the National University of Malaysia. 

Mr Tony Chew is a registered chemist with the Institute of Chemistry Malaysia, a certified quality engineer & senior member of the America Society of Quality.  He is also involved in the development & revision to some Malaysian Standards related to tyre retreading and retread compound.

Marketing Team

MR. LOUIS LIEW CHEE WENG

General Manager, Winner Suntex & Trakar Suntex

Mr Louis Liew is responsible for the overall sales & marketing of Winner Suntex and Trakar Suntex. Before joining the company, he was the General Manager of Yoong Sing Tyre for 20 years with good track experiences in management of retread tyres especially OTR tyres .

MR. LAI JIH SHEN

General Manager, Sunrich Marketing Sdn Bhd

Mr. Lai is responsible for the business administration and operation management of Sunrich Marketing Sdn Bhd. & Autoways Industries Sdn. Bhd. He has more than 20 years experience in the tyre retreading industry of which 17 years of his experience is in management position. He holds a Diploma in Management from Institut Pengurusan Malaysia and a Master of Business Administration in Marketing and Management from Honolulu University.

Mr Lai was a member of the Technical Committee on Tyre Retreading which developed the Malaysian Standard MS224-2005 and Malaysia Standard related to retread compound.

 

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